The Work Foundation Media Awards

Just been to The Work Foundation Media Awards At BAFTA.

I have to admit that I have never been that hot my business journalism- I tend to read that section of the paper last once I've studied the TV guide and read everybody else's horoscopes. Poor show. But after watching/ listening to the work of the award winning business journalists I am embarrassed to admit that in labelling business journalism 'dull' and 'boring' I have shown prejudice worse than Jade Goody.

There was some really interesting work- including Radio 4's documentary 'Life after Rover' and the impact that redundancy had on its 6000 workers and the expose of corrupt traffic wardens by BBC's Inside Out. Bill Emmott, editor of the Economist, also won the lifetime achievement award.

A very witty Alan Rusbridger gave the opening address and not surprisingly gave his views on the hottest topic for every journalist right now- Where is journalism going and how do we adapt to new media?

In short he said he found the future of journalism "terrifying" (always reassuring to hear this from the Guardian's editor) and emphasised the power of the blog and user generated content. He did however warn of the dangers of citizen journalism and the need for professionals to check sources (see the infamous Bitterroot Forest Fire picture that was circulated under many guises).

It was also said that it was very possible for business journalists to turn their hand to political journalism but almost impossible the other way round. There is no doubt some truth in this and as I sipped my champagne and chewed happily on a canape I vowed to read the entirety f the business supplement on the tube tomorrow.